Assignment Task
Task
1. IntroductionInstructions: Briefly summarise the marketing strategy including what products it will promote and what platforms it will use.
2. Goals
Instructions: Describe two or more goals for the marketing strategy.
3. Key Performance Indicators (KPIs)Instructions: Outline two or more Key Performance Indicators (KPIs) for the marketing strategy.
4. Target audienceInstructions: Describe the characteristics of the strategy’s target audience.
5. Ad formatsInstructions: Explain the ad formats your campaign will use. Ensure this includes the use of at least one TrueView ad format. Your strategy should also include the use of another different ad format.
6. Targeting and remarketing strategiesInstructions: Explain the approaches that will be used for targeting and remarketing.
7. BudgetInstructions: Detail the strategy’s budget, including costs for media spends across different ad types as well as costs for creative production.
8. ScheduleInstructions: Outline a schedule of when various ads will run.
9. Action planInstructions: Detail the actions required for Gorgeously Simple’s display and video campaign, as well as their timings. Ensure you include milestones for monitoring campaign performance and budget spend.
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