Task
Case Study Forum Post: “Judging a Book by Its Cover”
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Tourism operations can have significant negative impacts on the natural environment. Travelers and the public are increasingly looking for information on what companies are doing to minimize these impacts and protect the environment. However, although establishing sustainable management practices is becoming a priority for many tourism operators, some companies choose to selectively disclose only positive information about their impacts on the environment or promote misleading information about their environmental initiatives and performance.
Instructions
For the fourth Forum post I would like you to read and analyze the case study “Judging a Book by Its Cover”, which you can find in your textbook on page 219.
In your post you should answer the following three questions:
1. How do the unsustainable management practices of the hotel featured in the case study negatively impact the natural environment?
2. What are the possible consequences of an environmentally conscious guest arriving at the hotel and discovering that the advertised environmental practices are not followed? Discuss consequences for the guest and for the hotel. How can the hotel respond to potential complains from the guest?
3. What actions could a traveler take before making a reservation at a hotel in order to verify that the hotel has environmentally friendly practices in place?
Make sure to include connections to this week’s readings in your answers. Your total entry should be about 500 to 700 words in length. To post your Forum response, click on the Case Study 4 Forum for your seminar.
You can then click on “Start a New Conversation”, add a title for your Forum posting, then insert your written text into the box. There is a word counter above the box so that you can see if your posting falls within the 500-700 words guidelines. Once you’ve entered your text, click on “Post”. Your analysis will be visible to the students in your seminar group only after they post their work.
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