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Tactical Marketing Strategy Marketing Assignment Help

Assignment Task

Task
Segmentation, Targeting & Positioning • Segmentation and targeting strategies focus on the identification and targeting of submarkets or customers within the organisations existing and potential new markets. Positioning is all about determining a unique selling proposition — establishing a distinctive position in the minds of the targeted prospects. 


Tactical Marketing Strategy 

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These are the sources of value or the activities that need to be conducted for the organisation to create, communicate and deliver superior customer value. These should be aligned to your strategies discussed earlier. 

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