Role of Public Relations Manager Report Writing – Management Assignment Help

Assignment Task

Task

Instructions/Task Choose one of the following organisations: 

• REIWA (Peak industry body representing real estate agents in Western Australia) 
• Mission Australia (Leading non-profit provider of crisis services) 

Taking on the role of Public Relations Manager, research and prepare a Report for the CEO of your chosen organisation in response to the current Western Australian rental issue. Using the issue background provided to you on Canvas, and your own extensive media scanning, your goal is to inform your CEO of the issue and its impact on your organisation and identify and summarise the risks to your organisation of not addressing the issue through strategic communication and stakeholder engagement.

You must also present clear and relevant recommendations for PR actions that should be undertaken as a strategic organisational response to the issue.

1. Opening of borders Armed with your background research you should consider continued Covid 19 pressures including how opening the State?s borders 3 March 2022 has further affected the rental issue and, how these variables effect your organisation (ISSUE/IMPACT). 

2. Think about how your organisation can use targeted stakeholder communication to respond to the rental issue. How do you want the media and WA public to perceive your organisation? 

3. Does this issue cause reputational risk to your organisation? 

4. Show that you understand the difference between brand perception and reputational risk. Comment on any responses already undertaken by your organisation. 

5. What spokespersons if any, from your organisation have already weighed in on this rental affordability issue? After considering all of the above, your objective is to then offer potential recommendations for a PR campaign.

Research:

Several news articles reflecting the issue are available to you on canvas. You should use them in conjunction with your own research.

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