Assignment Task
Task
Question 1
Select five (5) different e-commerce technologies and discuss how each of them
impacts the optimisation of logistics and supply chain management in a retail
business engaged in e-commerce? Provide examples to elaborate your answer.
Question 2
Discuss five different content marketing tools/strategies that can address the
needs of emotional and rational thinking consumers. Elaborate on your answer
with appropriate real-world examples.
Question 3
Discuss the use of supply chain data analytics in the context of a logistics business
and how the insights generated through such analytics can improve the business
competitiveness and customer value. Use effective examples to support your
answer
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