Mr Organic Online Shop Case Study – IT Computer Science Assignment Help

Assignment Task

Task 

Project Proposal

1.1 Introduction
Mr Organic is one of the most famous supermarket chain retailers in Hong Kong, which sells over a thousand kinds of organic food produced in different countries. Mr Owen Mak, the founder and CEO of Mr Organic, set up the first retail shop in Hong Kong in 2012. In the beginning, Mr Organic is mainly focusing on reselling the organic products manufactured overseas such as Japan, the USA or Australia. “Taste Organic, Feel Fantastic?, which is the most famous slogan of Mr Organic. Different from the other organic resellers, they start offering dine-in services which allow customers to order the dishes and enjoy the meal within the restaurant area. This breakthrough strategy brings Mr Organic to win the award of “Great Enterprise in Hong Kong 2016”, and raises the profit of the company rapidly.

Nowadays, there are a total of 10 branches of Mr Organic in Hong Kong. Although the branches are growing steady, Owen wants to investigate a new direction for Mr Organic to increase the income. According to the existing business model, each branch manages its own sales record and members data, which is simply basically using Excel for data monitoring and sharing. Although they recorded the membership information, it is difficult for them to arrange some marketing campaigns since the data are not well stored and organized, Owen always thinks that this is a great asset for him and is willing to reorganize and redesign the data management method to make use of these data. In 2020, due to the effect of the COVID-19, users’ behaviour in Hong Kong changed, they become more willing to cook the meal at home, or buy out and take away from restaurants. Owen Mak thinks that it is a good chance for Mr Organic to change their business model: To help customers to enjoy Mr Organic’s dishes at home.

With discussion with his management team, Owen plans to change some of the branches’ restaurant area into “Learning Centre”, to let customers join some lessons related to Mr Organic, such as how to cook the famous dishes of Mr Organic, or how to choose the best food for you. On the other hand, they start planning to sell their product or order the dishes by their online system, so customers can taste their dishes at home, no matter if they are cooking themselves, or enjoy it directly. According to these changes, Owen thinks that they need a new website which allows customers to check the course schedule and purchase Mr Organic’s products and dishes. On top of the website, Owen also wants to capture the customers’ behaviour and link them up with the existing data from the retail shop.

1.2 Aims, Objective and Scope

1.2.1 Aims
The new system should allow Admin Clerk to manage the latest information about Mr Organic to the website, including the course information, product information and the
latest news for Mr Organic. Customers can also log in to the system to purchase the products, apply for the course and review their previous order history. The frontend of the system should be developed by HTML5, CSS, Javascript and Bootstrap, and the backend should be developed by PHP and Mysql, on Linux platform provided by AWS.

1.2.2 Objective
The Project “Mr Organic Online Shop” is designed for Mr Organic to provide customers with the following new service:

• Allow Customer to keep an eye on Mr Organic’s news and events
• Allow Customer to purchase the products provided by Mr Organic
• Allow Customer to apply the courses provided by Mr Organic
• Allow Customer to review their order history on Mr Organic

The system should also provide a new workspace for Mr Organic Staffs including:

• Allow admin staff to manage Company related news and events easily
• Allow admin staff to manage Company products easily
• Allow admin staff to manage Company courses easily
• Allow admin staff to review the application of the courses for further action

1.2.3 Scope
To complete the project, the following deliverables should be included:

• A simple user guide for the backend control panel usage
• A simple how to use the online guideline for customer
• A completed system with all the functions mentioned, with a completed UAT report.

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