MMCC1000 -Visual Analysis Essay – Management Assignment Help

Assignment Task


Visual Analysis Essay

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Outline: You will conduct a critical analysis on ONE set topic below from specific material covered from across the first two thirds of the semester.

Learning outcomes for this unit are as follows:

  • ULO1: recognise and define different areas of visual culture studies and communication theory, and apply them through a variety of activities.
  • ULO2: explain the politicised aspects of visual media and concepts in terms of both production and content (as discourses, texts, lived realities).
  • ULO3: critically review, analyse and synthesise findings.
  • ULO4: present work in a manner conforming to accepted academic standards in both written and spoken form.
  • ULO5: appraise issues and debates specific to cultural and social communication practices and their associated philosophical and political underpinnings.

Questions –

Question One
What do you understand by the term ‘visuality’? Using a photograph or single image only, explore the relationship between seeing and being, as it applies to visual phenomena – use terms such as ‘intertextuality’ and ‘discourse’ in your answer. Include a copy of the image.

Question Two
Analyse the sign/s associated with a well-known brand: look either at their logo, an advertisement, homepage or social media presence. Examine the major signs, codes and myths you can identify, foregrounding explicit cultural meanings and desired effects.

Question Three
Using a specific example, analyse the idea  of ‘flow’ within the context of International Communication. How does your example reflect changes in global power structures, and how might it conform to or speak back to traditional ‘flows’ of media and communication?

Question Four
Conduct an analysis of fatness using a well-known image, popular film or visual text. Identify the specific features of your example that construct well-known discourses of normalisation on the one hand, and challenge aspects of identity politics on the other.

Question Five
Use one social media platform to explore the the ways social media constitute participatory media. Are participatory media revolutionary tools that empower the people, or are they simply a way to monetise free content provided by all of us? Critically discuss with reference to unit readings from the latter part of the course and independent research.

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