Assignment Task
Introduction
The Lad Collective provides a range of bedding with the goal of improving the quality of life of Australian men through better sleep and cleanliness. The brand initiates this through bedding, bathroom and laundry products to assist males between the ages of 18-35 have a better night’s sleep. Their values include to provide innovative and essential products and to inform and inspire their audience to assist them with bedroom hygiene. Based on recent data of the shocking statistics of the lack of sleep due to various prevalent issues, the brand is determined to make a difference.
Various analyses have been conducted to examine the bedding market and any opportunities the Lad Collective may have within different age sectors. After these analyses are investigated and evidence is provided about the decision, a final consumer target market is identified with a consumer persona to demonstrate the type of person targeted.
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