MKTG1003-Consumer Behaviour Report – Management Assignment Help

Assignment Task


Consumer Behaviour
Select one major change in consumer behaviour from the report that has occurred as a result of the pandemic. Conduct further research into the change that you have chosen. Analyse that change from the perspective of consumer psychology. Define, discuss and describe these changes in detail.
You must support your answer with theory. You must use a minimum of 4 journal articles (from sources classified as Journals). Your response should demonstrate a clear understanding and articulation of scholarly research on the topic.
You must use a minimum of 4 industry reports drawn from consultancy firms websites including McKinsey, Accenture, Deloitte, PwC, KPMG, Bain, Boston.
Your use of brand examples should be secondary to your focus on theoretical analysis and critical discussion. See rubric on iLearn (PDF) for grade level requirements.”

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There will be one written case based task of 1200 words weighted at 30%. This assessment targets the development of students understanding of core consumer behaviour as it applies to real world consumption behaviour. It focuses on enhancing critical thinking skills and encourages students to understand the complex nature of consumer behaviour.

Your responses to each topic should focus primarily on the theory that you are being asked to discuss. It is expected that you will demonstrate an understanding of the topic evidenced and supported through scholarly and industry journal literature. Please view the rubric for this assessment which is uploaded in PDF format to iLearn. There is no maximum number of journal or industry articles.

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