MKT304A – Brand and Product Management – Report Writing – Management Assignment Help

Assignment Task

Learning Outcomes

The Subject Learning Outcomes demonstrated by successful completion of the task below include:

a) Assess the marketplace in terms of the consumer, competitors, trends and organisational objectives.

b) Design an integrated marketing mix in line with a new product development strategy.

c) Evaluate brand and product performance through the application of relevant key performance indicators and other metrics

Assessment Task

In groups, produce a Brand Strategy Development Report of 2500 words and a 15-minute Presentation. The Group is to develop a Brand Strategy for a new company. Imagine that the audience for both the report and presentation of this new brand is a group of investors. Your aim is to convince the investors to invest in your new business and in your brand. Please refer to the Task Instructions for details on how to complete this task.

Context

The outcome of this assessment is to produce a Brand Strategy Development Report. In doing this, you will develop industry relevant skills to:

• Assess the marketplace in terms of the consumer, competitors, market trends and organisational objectives.

• Develop a new brand strategy.