Assignment Task
Main Objective of the reassessment
This coursework aims to assess the understanding of theories and practices related to marketing communications mix, the ability to apply and analyse them
and to offer creative solutions to business problems.
Description of the reassessment
Choose a company that provides home broadband or mobile data services (such as BT) that operates in the U.K. market. You will analyse, assess, and
develop the integrated marketing communications (IMC) mix strategies for the chosen company/brand and recommend future actions.
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