Mark & Spencer Case Study – Management Assignment Help


Case Study: Mark & Spencer

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1) Case summary – In this section, you need to make sure you cover the answers to the following key questions: 1. What is the brand/business? 2. What is their marketing (product) offering? 3. Who is the customer (target market must be defined)? 4. What do customers want or appreciate? 5. How is the competition in the category? 6. What is the problem(s) at hand?
2) Critical Analysis –
In this section, you need to discuss how the Business’ practices/Activities are in line with or contrary to marketing theories/concepts. To simply put: what it is (business practices) versus what it should be (marketing concepts/theories). In other words, through this critical analysis, you will discuss ALL the KEY business practices and why these business practices have led to positive (success) or negative (problems) results. When discussing the relevant reasons, you need to discuss whether these business practices are applied based on and/or consistent with any marketing concepts/theories or not. By conducting this critical analysis, you are explaining the problems/issues and success factors.  In other words, you are also explaining why and how the problem (s) has occurred and why and how the firm has been successful. 

Important Note: in this critical analysis, you should ONLY focus on and analyse ‘business practices/activities’ that are Marketing-related and are mentioned in the allocated case study. 

In sum, the following must be discussed in this section:

  • What are the business practices (including business model)? 
  • Why and how these business practices have led to this problem(s) or success? Are they or are they not based on any marketing concept/theory? Discuss.

3) Solutions/Remedies – In this section, building on your prior critical analysis about the match and mismatch between marketing theories and a firm’s strategies/practices/activities (i.e., the critical analysis), you should offer appropriate and specific solutions. These remedies must be meaningful and not generic and broad. For example, if one says, “they have to improve their product, distribution and communication,” the grade would be a failure. Instead, one can, for instance, say “to reach segment A, they should … and to reach segment B they have to. You are expected to have multiple appropriate remedies (more than 2) and provide clear theoretical explanation/justification on each of them. 

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