JNB512-Maritime and Logistics Management – Management Assignment Help

Assignment Task

Task

Question 1.

This question builds on and completes your Market Entry Plan that you commenced during the semester. Please include a brief summary of Parts A and B of your Market Entry Plan assignment submissions. This should be included as an appendix and will be excluded from your exam word count.

Finalise your Market Entry Plan by addressing a) and completing b) for reflection.

a) How would your recommendations of the country and market entry option impact the firm in terms of its organisational structure, functions and processes, products and resources?

b) Reflecting on the Market Entry Plan research and preparation you have completed for your assignment submissions and Part a) above, explain how this process has specifically assisted you to develop an understanding of how a global business runs.

Question 2.

Manounya is an emerging economy in Asia with a population of 80 million. In the last two decades, the country has developed a strong manufacturing industry covering a wide range of consumer products. The country has a growing middle-class population as a result of its rapid economic growth with GDP per capita reaching USD20,000 in 2021. The overall education level in the country has been steadily improving keeping pace with the economic development with a large pool of skilled people. To further strengthen the nation’s manufacturing capability and transform the industry to a high-tech based one, the Manounya government has developed long-term strategies to encourage investment that will facilitate the transformation, including providing incentives to attract foreign investment. However, in the past three years, there have been increasing tensions between Manounya and its largest trading partner, with which Australia is allied. Using the Manounya scenario and any assumptions that are deemed necessary and appropriate, discuss the opportunities and risks for an Australian company specialised in developing high-tech medical equipment to expand its business to Manounya as part of its internationalisation strategy.

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