International Marketing Theories and Concepts Report Writing – Management Assignment Help

Assignment Task


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Assessment Task is a group task and is designed to support students to be practical in applying international marketing theories/concepts in their workplace. This task requires students to prepare a report on recommendations involving the decisions regarding (a) market selection, (b) mode of entry, (c) competitive strategies, and (d) marketing mix strategies and present the findings in class. Groups are required to select a real company/brand in the Australian Chocolate industry and one of the following markets for analysis:

  • The USA
  • South Korea
  • China
  • The UK

Students must reinforce their discussion with clear evidence (i.e. books, academic journal articles, industry and government reports, charts, diagrams, websites and newspaper articles, dating no further back than 2017).

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