Industry Based Trade Shows & Cost Analysis – Management Assignment Help

Assignment Task


MC3. Meeting and surveying consumers, collecting feedback, and testing new product ideas, concepts and prototypes are all important aspects of the marketing function. One possible method to address these requirements is attending and/or participating at either Consumer based, or Industry based Trade Shows. Select a industry and then a specific product or service for the Report from a  fictitious  company. 

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The CEO/Managing Director has requested a Report to determine the effectiveness of Trade Show attendance, both with a booth as well as “walking” the Show to collect information. The CEO wants to determine if Trade Shows are still an effective communication and marketing tool. The Report must provide conclusive recommendations on the action the Company should take in regard to its involvement in future trade shows. The Report must consider either “Consumer Based Trade Shows” or “Industry Based Trade Shows” based on the industry and product or service selected. 

The following topics MUST also be presented within the Report: 
When to have an actual booth or just “walk” the Show floor and a comparative cost analysis of both activities 
How to prepare for and ensure the Show is a success and how to define what is a successful Show 
Who should work at or visit the Show and what is their specific role in the activity 
How to effectively market and advertise a Company’s booth 
How to effectively use the booth and floor space 
Required follow-up and actions following the completion of the Show 

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