Incorporate Digital Technologies – Management Assignment Help

Assignment Task

Task

Assignment Instructions:

1. Find two examples where companies have leveraged the long-tail effect in their business. Explain how these companies have used this strategy.

2. How has the banking sector transformed the traditional four Ps to incorporate digital technologies? You can also choose to write about your choice of company, sector or industry instead of the banking sector.

3. Find two examples where companies have leveraged the long-tail effect in their business. Explain how these companies have used this strategy.

Find two examples where companies have leveraged the long-tail effect in their business. Explain how these companies have used this strategy. Uber Technologies was founded in 2009, it’s a P2P serviced-based organization, it’s the one-stop solution for mobility services. It operates in 72 countries and has more than 10,500, local state operations carrying on. Uber provides services like car-pooling, Uber Eats -food deliveries, and local courier services The company doesn’t have any vehicle of its own, they hire car owners who are interested in providing the services under the name uber and makes money when customers book rides. When we book each ride, it gives the Sartain amount to be paid for the service taken. The price for each ride depends on the time of the service taken. There are different types of rides that Uber offers in India UberX. Affordable rides, it’s for the customer who wants to travel alone, Uber pool, you can share the ride with a fellow customer, it has door to door pick up as well, the third type is Uber comfort new cars with extra leg space, Uber Auto. Long tail products of the uber can be considered to be uber Scooters and uber rentals you can have the cab for 12 hours and hate multiple stops for out-of-city rides, uber intercity. Uber has customized the price by segregating the customer’s needs and spending on the requirements and also made the service available for the customer at a different place at the required time. They have also come with the uber wallet which allows you to pay for the future rides one can top up their wallet and use the money for future use.

The second example of the long tail effect is -Big basket which started its venture in Bangalore in the year 2011by a group of people from Fabmart.com by Mr.VS.Sudhaker, Vipul, VS. Ramesh and Abhinay Choudhary. , it was India’s first e-grocery platform. As the usage of the internet was also raising in India. the big basket started by supplying the daily need for cooking essentials like cooking oil, and rice. During this period, it was a unicorn. the main aim of the business was to supply the g groceries for those customers, who do not find time to go to the physical shop to do their shopping. when they first started their services,

it was just doing the groceries and vegetables. once the customer does the purchase, max the delivery used to happen next day in the first hour. with the increase in the competes in the market. the big basket has come up with two types of delivery options. The first one is 3o minute delivery in this type, customer can choose from the products like vegetable, dals, milk products, cookies, beauty products, which can be delivered immediately. The second type of delivery option is delivery in 7 hours or the next day delivery in this most of the products are longtail goods, like kitchen items, and household items, which will be delivered by the next day. the big basket has an option wallet, where the customer can top up the wallet with some amount from rupees 100 to 2000, it allows the customer to order the products using this money, which makes the customer use less of online transactions, customer can also choose the other method of payment while is still having the wallet money. 85% of the goods they sell are from the FMGC which is 30 minutes delivery goods and the remaining 15% of the goods they do long tail products.

Question· 

a. How has the banking sector transformed the traditional four Ps to incorporate digital technologies? You can also choose to write about your choice of company, sector or industry instead of the banking sector.

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