HC2112-Service Marketing and Relationship Marketing Report Writing – Management Assignment Help

Assignment Task

Task

Part 1: Why the Airbus 380 failed.

Question 1:

Provide the reasons for, and discuss the causes of the A380 failure. Discuss about the importance of understanding consumer behaviour before getting into a new market.

Question 2:

Airbus is a significant organization. In the article there are clues that indicate the basic human weaknesses that caused failure. Provide those clues and discuss how they prevented the executives from making smart decisions based on simple marketing logic.

Part 2: Coca Cola advertisement.

Question 3:

Is Coca Cola a tangible product made of: water, sugar, syrup and caffeine? Or, does Coca Cola try to really sell you an intangible product that involves a feeling of togetherness, integration with other ethnicities, a feeling of global acceptance and harmony? Consider the words used: ‘home’, ‘honey bees’, ‘doves’,’ harmony’ which all lead to the one core message of ‘real’. Does this shift from tangible to intangible make it more than; water, sugar, syrup and caffeine? And does it overcome the problem that it is really a combination of very simple and ordinary food ingredients? Explain how ?

Question 4:

Analyse the Coca Cola advertisement using the 5 Ws (Who, What, How, Where, When) model in the integrated marketing communications planning process.

Part 3: Case study:

Select two main competitors in the fast food industry. Comment about their price: value strategy in 100 words. Compare their pricing strategies. Can you determine who is the leader and who is the follower with regards to pricing decisions? What are the different techniques that each organization uses to defeat their opposition? Explain your opinion 

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