Assignment Task
Overview:
You will produce a report of body care advertisement you come across that attracted you. You must choose an advertisement that is different from your peers. The range of body care products students can choose from are body lotion, shower soap/shower liquid soap/shower gel, hair shampoo and conditional and toothpaste.
Task:
(1) Include the chosen advertisement in your report (failing to do so will result in “0” mark for the report). Describe the advertisement (what is the advertisement about? How do you come across this advertisement? How does the advertisement attracted your attention?)
(2) Discuss the possible target segmentation of this particular advertisement.
(3) Discuss the marketing mix strategy used (product strategy, pricing strategy, promotion strategy and place strategy) of the advertisement.
(4) Identify and justify two improvements (based on the marketing mix strategy) you could advice the company to better serve its customers.
(5) Written report style and grammar. Relevant and accurate literature.
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