Develop a Mood Boards Digital Poster – Engineering Assignment Help

Client Brief
The international client, who is unnamed as part of a non-disclosure agreement, is looking to tap into the Australian lifestyle market for 18- to 25-year-olds. They have asked multiple design agencies to present the work of their best junior designers in response to 1 of 8 emerging visual and design trends in 2022.

Task instructions

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What you need to do
For Assessment 3 you will learn how to transform your analogue work into a digital poster showcasing your skills using Adobe InDesign (or equivalent Desk-Top Publishing software). You must submit this work as a single PDF document of 4 A3 pages, consisting of a 2 page poster, a mood board and a style guide.

Scenario: You are employed as a junior in a design firm that wishes to pitch for work with a new client. You must respond to a client brief with a page digital poster that showcases your work as a designer while also demonstrating your ability to develop mood boards and style guides to accompany the digital poster.

This poster should showcase your analogue visualisation skills in a graphic digital format. You are required to:

  • Use Adobe InDesign (or equivalent Desk-Top Publishing software) to layout and format your poster.
  • Include 3-6 analogue drawings of your own work (this can be scans of drawings you have completed as part of the course work so far or new drawings)
  • Develop a basic thematic tool kit of a mood board and style guide to reflect your chosen theme. These tools will inform your poster design.
  • Reference any image that is not your own and that you have permission to use. These may be sourced using creative commons or other asset libraries.
  • Include significant text in the form of titles/headings, annotations and keywords that support your visuals and relate to your chosen theme.

You will be given time in your studio to work on Assessment 3 and seek guidance and feedback. It is highly recommended that you utilise this time in the studio effectively. Consult the rubric to understand our expectations of the standards to be met regarding the criteria of visual research and concept development, visual communication, presentation and layout, and application of analogue and digital skills.

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