Assignment Task
Assignment
Designed to cover learning outcome 2;‘Develop a critically informed Public Relations plan to achieve requisite corporate image / reputational aims and objectives.’
Your task, which is an individual piece of work, is to create a PR campaign for:An Australian based artist who is planning to exhibit online, digitally created images and interested to present the work as digital collectables focusing UK market.Your campaign should demonstrate your creative skills in the choice of news and socially distanced events you create. Pay particular attention to targeting your messages and the appropriateness of communication channels you use.This will be a low budget campaign that does not exceed £5,000 and will produce measurable coverage for a period of 6 months.Your campaign will use the SOSTAC framework to determine the aim and objectives of your campaign. However, the major element of your assignment should focus on tactics (communication plan), with illustrations of at least two pieces of written content you have created for publication channels.The campaign report should be no longer that 2,000 words. The two pieces of content creation are in addition to the word count – the length of those pieces is up to you but should be appropriate for your chosen news channels.
Theme: Color Impressionism
Being a son of an architect I think art runs in my blood. Learnt early drawing, painting and sketching from my dad. I started working as an illustrator in advertising agency back in 1993.After doing bachelor in design in 1999 I stopped art and working as a designer. After all those year back in 2013 when my dad visited me in Australia, he was very disappointed that I left god gifted art and focused on computer generated imagery ( working as a designer ). He always says you been gifted as a musician and as an artist do not leave your passion.After dads death, I devoted my self towards drawing and painting. Went though several exhibitions and sold few pieces as well. Till now I do art to make my dad soul happy. He is above there happy to see me working and painting that what his dream was.Style – I mostly touched all mediums but my favourite is pencil. Pastel. Pen and watercolour. I am turning my self towards surrealism. My subjects are mostly portraits and landscapes.Images are digital and can be produces in a number of sizes and materials. Pricing starts at £50 for a digital copy (with 300ppi). All issues are limited editions of no more than 20 copies per artwork/ illustration and signed by the artist.
Situations analysis of client, critique and application of methods, theories and concepts
(Application & Evaluation) 30% Poor understanding or use of evidence to support or demonstrate the application of any relevant theories. Limited understanding or use of evidence to support or demonstrate the application of any relevant theories. Some use of evidence, although very limited, often to one area, and mainly of a descriptive or subjective nature Good use of evidence, although limited in places, to support/demonstrate application of relevant theories.Good or competent application of appropriate theories allied to sound evidence, including from more up-to-date sources Authoritative use of appropriate communications theories with supporting evidence through sound, and often novel, secondary research, including social, commercial and market research Authoritative use of the appropriate models and theories with well evaluated evidence that demonstrates a wider understanding of the consumer, social and commercial perspectives relative to the case. Furthermore, use of evidence is at a level that would be rarely seen at this level. Authoritative use of the appropriate models and theories with well evaluated evidence that demonstrates a wider understanding of the consumer, social and commercial perspectives relative to the case. Furthermore, use of evidence is at a level that would rarely be seen at this level. Original Campaign including integrated use of traditional and digital PR tactics – evidencing audience, message and approach (Knowledge, application & criticality) 30% Poor, or no original campaign– poor focus on audience, message or approach Limited, or no original campaign – little focus on audience, message or approach Satisfactory original campaign More focus on audience, message or approach needed. Good original campaign considers audience, message and approach. Very good original campaign showing good consideration of audience, message and approach. Creative and could be used in part. Extremely good original campaign showing clear understanding of audience, message and approach. Creative and could be used by the client. Excellent original campaign showing clear understanding of audience, message and approach. Very creative and professional could be used by the client.
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