Assignment Task
Task
Question 1: Propose a sampling strategy (target population, sampling technique, sample size etc.) if you were to conduct marketing research using survey to understand customer attitudes toward these changes. Justify why this sampling strategy is suitable.
Question 2: List 3 key secondary data that can be used for Qantas to identify other potential changes to be implemented. Discuss why the information obtained from the data can assist Qantas for this purpose.
Question 3: Describe and justify an experimental design if you were to design an experiment to help Qantas to understand customer attitudes toward other potential changes to be implemented.
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