BUSM1042-Introduction to Business Analytics & Menulog Case Study – Management Assignment Help

Assignment Task


Case study
Menulog, based in Sydney, was founded by Dan Katz, Leon Kamenev and Kevin Sherman in 2006. The company has handled over 22 million meal orders to date. Menulog has over 30,000 restaurant partners across Australia and New Zealand and has its own couriers. Menulog and EatNow announced their agreement to merge in 2015, with a 70/30 share split arrangement forming Menulog Group Limited. In 2016, Menulog reached a ten million annual order milestone. Menulog’s research and insights into Australian food trends are regularly featured in the media such as Australia’s hungriest suburbs were published in The Daily Telegraph and The Herald Sun published in 2015.
Menulog’s annual Tasty Takeaway awards, which recognise the nation’s most popular takeaway restaurants, have appeared in the news. 

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The student is required to examine the resources available online such as the Menulog website, online articles, blogs and so forth to understand the Menulog’s business in depth. Some useful URLs have been provided on vUWS. In addition, the student can also consult organisations’ business models provided in the text (i.e. GoGet business model) and online. After the in depth understanding of Menulog services, the student is required to answer the following questions.

Question 1: Create a business model for Menulog by using the canvas provided below and explain how this is a unique business among other such businesses functioning in Australia?
Question 2: How analytics is helping Menulog’s business growth?
Question 3: How Menulog is shaping the future of delivery work?

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