Assignment Task
Task
• Introduce your chosen company, addressing the scale of their operations, past performance, the markets they operate in, and their product range. Your introduction must identify whether your company serves a B2B market or both B2C market and B2B market. You may need to use secondary data to develop a compelling introduction to your chosen company. Use graphs, charts, and tables if necessary.
• Identify your organisation’s most significant competitors. You have to outline the strengths and weaknesses of these competitors relative to your chosen company. Note you should
analyse only three competitors for this section of your report.
• Identify and describe the target market for main products in your chosen company’s overall product range. In this section, you have to identify the major customers for your chosencompany and provide a very short summary of who these customers are and their main strengths. Further, you need to identify the main supplier of raw materials for your chosen company and identify their main strength. You only have to analyse three products, three suppliers, and three customers for your chosen company.
• Identify two macro-environmental trends that are relevant to your chosen company. Discuss how your chosen company can improve its marketing mix in view of the macroenvironmental trends you identified only for the three products you selected.
• For the three main products you identified in your chosen company, critically analyse their marketing mix (i.e. price, promotion, and place) using relevant theory
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