Business Report Which Adheres to Academic Writing Conventions – Management Assignment Help

Assignment Task

 

Structure of the report
You are required to produce a business report which adheres to academic writing conventions. The following format is suggested.
Cover page – provide a cover page with identification information including, your name, the subject and code, the capstone project title, date, word count, etc.

Executive Summary – an overview of the entire proposal. Be careful not to use the Executive Summary as an introduction only. An executive summary provides a succinct summary of the content within the report. It presents information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document.

Table of Contents – remember to include page number. It is advisable to learn how to automate the Table of Contents in whatever word-processing application you will use to write your Assessment.

Context – introduction and background information including a description of the country, the industry, the organisation (case unit) and the problem or opportunity. The introduction sets the scene and provides context for the aim. It provides background to the issues being addressed only.

Aim/purpose of project – the specific aim of the capstone project is to identify the problem or opportunity and to summarise what your project intends to achieve. The aim/purpose statement must be short and stated within one or two sentences at most.

Theoretical overview – this section discusses the concepts/theories/models/frameworks that relate to your project. These concepts/theories/models/frameworks must be those that you have applied in your capstone project.

Method – this section briefly explains how the project was conducted including data collection and analysis. It is not expected that the method section be as detailed as it was in the project proposal. Remember that primary data is not to be used in this capstone project without prior approval from your facilitator.

Analysis and Findings – this section should provide information regarding the analysis you undertook and what the key findings were. It should also discuss the implications of the findings.
It is essential that your analysis demonstrates understanding and application of relevant concepts and tools from associated subjects. For example, a marketing related project is expected to apply marketing concepts or theory.

Conclusion – the conclusion restates the aim then provides a brief and concise summary of the discussion to demonstrate that the aim of the report has been achieved. No new information is to be included in the conclusion.