BUS7076-The Integrated Business – Management Assignment Help

Assignment Task

Task 

The Integrated Business Assessment 

Learning outcomes and assessment criteria specific to this assignment:
1. Critically review and analyse the situation of an integrated business using appropriate spreadsheet software, to interrogate contextual data from a marketing and operations perspective, within a globalised business environment.

2. Create a range viable marketing and operations management options and propose and present comprehensive recommendations for a given digital business scenario, whilst ensuring the effective integration and optimisation of marketing and operations.

3. Interpret and evaluate PRME (Principle of Responsible Management Education) to ensure an inclusive and sustainable global economy through incorporating values of responsibility and sustainability in business.

4. Develop excellence in leadership, communication and team collaboration and to reflect on their personal and professional skill development.

This module is 50% Group Presentation and 50% Individual Report assessed. You must achieve 50% or more to pass. Under the University’s Regulationsyou have one main attempt and one resit attempt opportunity to be assessed and to pass this module.  If you have not achieved a pass in this module after all main and resit attempt have been used, no further opportunities are available and you will be withdrawn from the course.

Background
The aim of this module is to provide you with the key knowledge and understanding of the integrated nature of business functions focusing specifically on marketing and operations. The module explores in detail the strategic and tactical scope of Marketing and Operations management and the relationships between them. As you will discover there is little point selling a product a business does not have the capability to produce and distribute, similarly there is little profit in making a product that customers do not need or want.  The purpose of this assessment is to enable you to explore this relationship between demand generation and management and the impact on operations, production and supply chain management to ensure you will fully understand the complexity of matching supply-side to demand-side requirements to achieve strategic fit. 

As part of the module this assessment brief will help you explore these issues within a small group setting. You and your group will develop skills in managerial decision making and professional presentation whilst also developing data analysis skills using spreadsheets.  By working in a small group, you will improve and enhance your ability to communicate and collaborate effectively with others both within the context of an integrated business, but also within the context of your award of ‘MSc Management’, which ever pathway you have chosen. This approach aligns with the programme philosophy that ensures that as a future manager you will be able to make effective decisions that take account of the fast changing external and enterprise environments.  The assessment process incorporates a time-based assessment incorporating an integrated presentation process within a group situation comprising of the presentationwithin a given business context, as detailed below.

Assessed Group Presentation
In the presentation as part of a group, you will provide a comprehensive situation analysis linked to the marketing management and operations management of the business context. Your presentation should cover a detailed exploration and analysis of the internal and external environment using the theory, concepts, frameworks, tools and techniques as taught on the module. The aim of the analysis is to ensure that you answer the following key questions:
1. What is your evaluation of the strategic and tactical fit of the organisation from a marketing and operations perspective?
2. What would you recommend that the organisation should do to improve its strategic and tactical fit in respect of marketing and operations?

Individual Report 
The new information (at the end of this file) about both the external and internal enterprise situationand you will be required to react by proposing recommendations to optimise the organisation appropriately to this changing situation in the Individual Report together with Group reflection.The Individual Report should therefore answer the following key questions:
3. How could the business optimise aspects of its digital marketing and operations to take advantage of this newsituation, through incorporating values of responsibility and sustainability in business?

4. What key reflections can you make about the efficiency and effectiveness of the group and its decision making during the assessment process? In your answer reflect on the group’s strengths and weaknesses, including an assessment of your skills, and develop an action plan to improve future group working.

The assessment process involve an element of peer assessment. See details of the peer assessment process below.
By introducing an element of change within the given business scenario, the assessment mirrors and simulates the challenging situation faced by professional managers in their day to day practice, thus realising the programme’s philosophy of theory into practice.  The presentation will develop your verbal communication skills whilst the groups based context will reflect the nature of the integrated business where many individuals from different functional areas come together to make effective management decisions in a dynamic and time constrained environment.

The Business Context
Groups must choose a business from the industry indicated by the module tutor. All groups must choose a business from this industry. All choices MUST be approved by the module tutor before starting work.Companies that only engage in distribution and/or retail activities will not be approved. Companies that only act as sub-contractors to other companies will also not be approved.  Groups cannot choose the same organisation as other groups so choices are approved on a first come first served basis. Group choices must be made using the link on the module Moodle site as per the guidance provided. If the chosen organisation operates in multiple geographic markets with multiple products and services, groups can choose to narrow the focus of their analysis to a specific territory/and or brand but should seek approval from their module tutor before doing so. Groups can make justified assumptions, supported with evidence, about the nature and scope of the chosen business’ internal systems and processes.

Presentation Assessment Constraint
Presentations should demonstrate skills in the use of PowerPoint and spreadsheet software (such as Microsoft Excel) to generate graphs of demand and capacity analysis. Presentations should demonstrate significant evidence of research and the appropriate application of tools, techniques and theories that are related to the subject areas of Marketing and Operations. The Harvard Referencing system should be used throughout. Detail notes should be presented under each slides as additional information to expand from key information or bullet points presenting on the slides.

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