BIZ301-Organizational Creativity and Innovation Case Study – Management Assignment Help

Assignment Task


Learning Outcomes:

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a) Identify organizations that develop and foster the processes, practices, and attributes for creativity and innovation.

b) Explain the implications for organizational strategy, when developing a culture of creativity and/or innovation.

c) Compare and contrast new venture creation using either business model generation or lean startup approaches.

d) Assess the suitability of innovators as agents of change

Assessment Task:

  • Create a novel idea of the group’s choice that is innovative, and develop a venture plan that could bring it to market
  • Demonstrate the use of various creative tools and theories from the modules to establish the market validity of the group’s chosen innovation
  • Identify the client value proposition, the need in the market forthe chosen product, and the business model canvas.
  • Establish market segmentation, channel strategy and the marketing approach to deliver the innovation to the chosen market
  • Develop a financial model for a viable venture

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