BISY3004 E-Commerce Application Case Study – IT Computer Science Assignment Help

Assignment Task


Marketing on the web.

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Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea.

1. Discuss your strategies to communicate different market segment.

2. Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle.

3. Discuss strategies for customer acquisition, conversion, retention.

4. Discuss your ideas for customer relationship management.

5. Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc).

Business-to-Business Activities: Improving Efficiency and Reducing Costs.

1. Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities.

2. Discuss if you have any outsourcing and offshoring business strategies.

3. How electronic data interchange works and how it has evolved using Internet technologies.

4. Discuss your plans on supply chain management with internet technologies.

Social Networking, Mobile Commerce.

1. Discuss your strategies of using social networking tools in your online business activities.

2. Discuss if you are going to use crowd funding platform.

Legal, Ethical and Tax.

1. Discuss how you are planning to work on legal, ethical and tax issues in your e-business.

Web Server Hardware and Software.

1. Discuss your plans on Web server, Operating Systems, Server

Software, E-Mail management.

1. Discuss your plans on Hardware you are going to use for your e-business.

2. Discuss you are after cloud computing and content delivery networks for your e-business.

Software for E-Commerce.

1. Discuss the functions of your e-business/e-commerce software or website.

2. Discuss web services, Customer relationship management, Knowledge management and supply chain management software you are going to use with your electronic commerce software/website.

E-Commerce Security.

1. Discuss the security concerns of your new e-business/ecommerce software/website.

2. Discuss your security policy.

3. Discuss implementation of security Web client computers, Server computers and Communication channels.

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