Assignment Task
Assignment Brief
Course/Programme:
For late submission, please check CCCU Taught regulation (page 28 on late submission) and Extenuating Policy: CCCU Taught regulationCCCU Extenuating Circumstances PolicyMethod of submission: Online only Online and paper copy
Special instructions for submission (if any): Date for results and feedback
(please note the final grade is subject to the main CCCU assessment Board) Learning outcomes assessed: 1. Describe and analyse the purposes and principles behind different forms of effective organisational communication
2. Identify common challenges to effective communication
3. Devise and develop strategies for overcoming communication barriers
4. Evaluate the communication practices at individual and organisational levels
The penalty to be applied to late course work, which will include course work where the work is graded on a pass/fail basis and it is possible to give a numerical mark, will be 5 per cent (of the eligible marks) per day, for up to seven days, after which a mark of 0 will be recorded.
TASK DESCRIPTION – Assignment 1 (50%)
Assessment 1 – Advertising campaign (500 words maximum)
50% weighting
After the Covid pandemic, life is slowly going back to normal. However, new cases are still occurring and as a result the UK government wants to encourage everyone to get vaccinated as quickly as possible.
However not everyone is keen to be vaccinated and there are a range of reasons that are preventing people from arranging their appointment. The government is designing a 2-page leaflet as part of a pro-vaccination campaign to distribute around communities. This leaflet needs to outline the barriers – reasons that are preventing people taking the vaccine, the strategies – how they hope to persuade people to take it and show cultural awareness – so that all communities feel represented.
The government has identified the following reasons that people do not want to take the vaccine:
Physical barriers – People are unsure how to book a vaccine and the think test centres are very far away and inconvenient to get to.
Emotional barriers – People are scared and do not trust in the vaccine because it is new and relatively untested and, they are worried they will get sick. They are worried to go to the vaccine centre because they want to avoid contact with other people.
Information barriers – Not much is known about the effects of the vaccine, people do not know which vaccine to take. There is a lot of negative publicity in the media.
Attitudinal barriers – Some people are resistant to change and feel it is riskier to take the vaccine as they do not think they have a high chance of getting Covid.
Cultural barriers – A lot of people living in the UK are not confident in their English ability but most information about the vaccine is only available in English and most nurses giving the vaccine only speak English. Some cultures are more anxious about the vaccine than others.
TASK
Design a new two-page leaflet and provide accompanying notes to support your ideas in more detail. The accompanying notes should not exceed 500 words. Please provide references. Marks will be awarded for achieving the learning outcomes and your ability to provide a well-designed leaflet and notes.
In your two-page leaflet and notes, you should highlight:
Common challenges and barriers to effective communication
Effective strategies for overcoming communication barriers.
Marks will be awarded for achieving the learning outcomes and your ability to provide a well-designed leaflet and notes. This assignment addresses the learning objectives below:
Common Assessment Criteria Applied Marks available
Common challenges and barriers to effective communication (outlined above) 30
Effective strategies for overcoming these communication barriers 30
Leaflet design and relevance to pro-vaccination government campaign 20
Quality of notes 20
TASK DESCRIPTION – Assignment 2 (50%)
Assessment 2 – Individual Report (1500 words maximum)
50% weighting
TASK
The leaflet that you designed has now been circulated around communities and more people have been vaccinated. You need to write a report to inform the prime minister about the success of the campaign.
Your report should discuss some general theories of organisational communication. It must also evaluate the barriers you identified and outline the strategies implemented to solve these.
In your report, you should address the following:
Discuss some general theories of organisational communication.
Evaluate the barriers of communication preventing people getting the vaccine.
Outline government strategies to overcome these barriers.
Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below:
Common Assessment Criteria Applied Marks available
Discussion on general theories of organisational communication 25
Evaluate the barriers of communication preventing people getting the vaccine 25
Outline government strategies to overcome these barriers 25
Academic writing 15
Quality of referencing 10
Report Structure:
Ensure that the report has the following structure and contains the details outlined:
Abstract
Table of contents
Introduction
Analysis and discussion of all questions
Recommendations
Conclusion
Reference List following Harvard referencing and in-text citations throughout
FORMATTING AND LAYOUT
Please note the following when completing your written assignments:
Writing: Size 12 and Times New Roman or Arial font.
Style: Academic English.
Focus: Focus only on the tasks set in the assignment.
Document format: 1. Leaflets and notes 2. Report.
Provide a clear title, course, and ID number on a cover sheet.
Provide a bibliography using Harvard referencing throughout.
Research: Research should use reliable and relevant sources of information e.g., academic books and journals that have been peer reviewed.
These assignments address the following Learning Outcomes:
LO1 – Describe and analyse the purposes and principles behind different forms of organisational communication.
LO2 – Identify common challenges to effective communication.
LO3 – Devise and develop strategies for overcoming communication barriers.
LO4 – Evaluate the communication practices at individual and organisational levels.
Assessment Criteria:
An outstanding Distinction 90 – 100 Work which fulfils all the criteria of the grade below, but at an exceptional standard.
A very strong distinction 80 – 89 Work of distinguished quality which is based on a rigorous and broad knowledge base, and demonstrating sustained ability to analyse, synthesise, evaluate and interpret concepts, principles and data within field of study, using defined principles, techniques and/or standard formats and applications. This will form the basis for the development of sound arguments and judgements appropriate to the field of study/ assessment task. There will be strong evidence of competence across a range of specialised skills, using them to plan, develop and evaluate problem solving strategies, and of the capability to operate autonomously and self-evaluate with guidance in varied structured contexts. Outputs will be communicated effectively, accurately and reliably.
A clear Distinction 71 – 79 Work of very good quality which displays most but not all of the criteria for the grade above.
A Distinction 70 Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.
A very strong Merit 67 – 69 Work of commendable quality based on a strong factual/conceptual knowledge base for the field of study, including an assured grasp of concepts and principles, together with effective deployment of skills relevant to the discipline and assessment task. There will be clear evidence of analysis, synthesis, evaluation and application, and the ability to work effectively within defined guidelines to meet defined objectives. There will be consistent evidence of capability in all relevant subject based and key skills, including the ability to self-evaluate and work autonomously under guidance and to use effectively specified standard techniques in appropriate
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