Assignment Task
Simulation 4 questions:
** Analyze consumer decision-making
1. Establish Features of Product (Experience) – What are they all getting for the price?
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Get Help Now!2. Identify Customers (segmentation) & Meet audience needs- Positioning
3. Place – Choose Location(s) you will be selling your product.
4. Public Relations considerations
5. Establish Price & Ticket program (i.e Seniors, Adult, Youth etc).
6. Promotion avenues – (align with budget and sample in Simulation 5)
7. Evaluate Marketing Efforts – How?
Simulation:
Design a poster, flyer, or social media campaign for your special event. Please choose the marketing material (poster, flyer, or social media) that you have stated in your budget.
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