Assignment Task
Market research helps your agency to…?
a. understand customer wants and needs
b. identify the available markets and their size
c. gather market intelligence
d. all the above
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Get Help Now!2. The process of dividing the overall market into specific groups is called ‘market segmentation’.
a. true
b. false
3. When selecting a target market to promote your agency to, you should consider segments which are…?
a. declining
b. match your agency strengths
c. large enough to support your business
d. b and c only
4. An example of a demographic market segment may include those based on:
a. age
b. education
c. income
d. lifestyle
e. gender
f. family Size
g. all the above
5. What is a market strategy?
a. letterbox drops
b. the method used to obtain a specific marketing goal or result
c. a survey of local residents
6. Before you develop a strategic marketing plan for your business, you must understand…?
a. your competition
b. opportunities
c. your business
d. your market
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