Activewear Brand which Currently Exists in the Marketplace- Report Writing Marketing assignment Help

Assignment Task

Task

Section A 

Identify and select an activewear brand, which currently exists in the marketplace. Answer the following questions that relate to the brand that you have selected:

Question 1

Examine the activewear brand’s name, logo and positioning objectives. What do these convey to consumers? Briefly discuss how this ethos does or does not reinforce the brand’s mission statement?

Question 2

Identify the potential internal and external drivers that influence consumers to purchase the activewear brand. Specify which of these drivers fall within the control of the brand?

Question 3

Identify two key attributes which create customer value for the activewear brand you have chosen. Using these attributes and a perceptual map, identify the brand’s competitors.

Question 4

Suggest three promotional strategies that the activewear brand should adopt to attract new customers as well as retain existing customers.

Question 5

What do you think will be trending for activewear brands in the next 18 months? Will the retail industry be able to sustainably address these new trends?