Digital Marketing and Competitive Advantage Analytics Report Writing Digital Marketing Assignment Help

Assignment Task

Your report should have the following headings and address the topics below:
1. Introduction: A brief summary of the situation in the case study and what you, as a consultant, have been tasked with doing for your client
2. Data: An indication of:

•  What data you already have available in this case
•  What further data you would like to receive from the client
•  What additional data you will have to collect for your consulting work.

3. STP: Your recommendations on:

•  How to approach segmenting the market
•  Which segment you wish to target
•  How to position Matrix Education for that target segment

4. Marketing mix: After you have positioned Matrix Education, indicate:

• What the product should be (e.g., should it remain as is, or do you have
• suggestions on how to change it to pursue a stronger competitive advantage?)
•  How you will promote the product to the market (e.g., using your digital assets)
•  The place that customers should access the product (e.g., digital channels of distribution)
• Pricing strategy for the product (e.g., tactics to use; understanding value to the customer)
• Marketing costs What fixed, variable and marginal costs are most relevant to this case study?

Customer relationships: Your recommendations on:

• What Matrix Education should do with customer relationship management
• What Matrix Education can do to acquire new customers
• A/B testing and Multivariate testing: State what A/B testing and multivariate testing you would like to conduct, and why.